Balex-SP Ltd. is implementing a project funded by the European Bank for Reconstruction and Development. At the end of 2018, the European Bank for Reconstruction and Development approved a consultancy project from Makonis Ltd – company for strategic business and financial advisory services. With the financing, a complete strategy for the marketing of the products of Baleks-SP Ltd. in the country and abroad was prepared.
The market for the whole range of products of the company was explored in detail. In the framework of the project, a survey was conducted among the users of My Secret dressings. The positive opinions expressed have shown that the products of the enterprise, apart from following all the innovative methods and technologies of production, are also very well received by the women in Bulgaria. As a result of the project, the company is expected to enter the Bulgarian market even more successfully and expand its exports to the European Union and some African countries. Already have the first deals in Greece and Morocco.